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Nike's Londoner ad is great creative, but is the city-focused strategy  right?
Nike's Londoner ad is great creative, but is the city-focused strategy right?

Campaign Spotlight: Nike appoints BMB to promote its retail stores — the  agency's first work is “Ask our Athletes” - adobo Magazine Online
Campaign Spotlight: Nike appoints BMB to promote its retail stores — the agency's first work is “Ask our Athletes” - adobo Magazine Online

Piccadilly Circus, London, UK. 13th July 2021. A NIKE advert in Piccadilly  Circus celebrates England at the UEFA EURO 2020. Credit: Matthew  Chattle/Alamy Live News Stock Photo - Alamy
Piccadilly Circus, London, UK. 13th July 2021. A NIKE advert in Piccadilly Circus celebrates England at the UEFA EURO 2020. Credit: Matthew Chattle/Alamy Live News Stock Photo - Alamy

W+K London | Nike - Nothing Beats a Londoner
W+K London | Nike - Nothing Beats a Londoner

Find Your Greatness London Nike 2012 - Motivational - YouTube
Find Your Greatness London Nike 2012 - Motivational - YouTube

Nike advert hi-res stock photography and images - Page 2 - Alamy
Nike advert hi-res stock photography and images - Page 2 - Alamy

14 Nike Advertising Board Photos & High Res Pictures - Getty Images
14 Nike Advertising Board Photos & High Res Pictures - Getty Images

Nike pulls 'Nothing beats a Londoner' ads
Nike pulls 'Nothing beats a Londoner' ads

Nike looks to bring its COVID-19 'playbook' to North America
Nike looks to bring its COVID-19 'playbook' to North America

547 Nike Campaign Stock Photos, High-Res Pictures, and Images - Getty Images
547 Nike Campaign Stock Photos, High-Res Pictures, and Images - Getty Images

AdsSpot. Advertising Archive. Commercials Database. Creative Library.
AdsSpot. Advertising Archive. Commercials Database. Creative Library.

London's Fastest” poster campaign by Nike - Fonts In Use
London's Fastest” poster campaign by Nike - Fonts In Use

Olympics: Nike aims to cash in on 2012 | Advertising | The Guardian
Olympics: Nike aims to cash in on 2012 | Advertising | The Guardian

Why Nike's ad will fail to connect with most consumers | Campaign US
Why Nike's ad will fail to connect with most consumers | Campaign US

This insane Nike ad is like Space Jam, except British | The FADER
This insane Nike ad is like Space Jam, except British | The FADER

Nike's latest ad features 258 young Londoners proving that “Nothing Beats a  Londoner”
Nike's latest ad features 258 young Londoners proving that “Nothing Beats a Londoner”

Haein Kim and Tayfun Pekdemir illustrate posters for Nike's The Land of New  Football
Haein Kim and Tayfun Pekdemir illustrate posters for Nike's The Land of New Football

Nike "New Heights: London" by Wieden & Kennedy London
Nike "New Heights: London" by Wieden & Kennedy London

NOTHING BEATS A LONDONER - NIKE AD (Prod. by Tone P & Mark Ronson) - YouTube
NOTHING BEATS A LONDONER - NIKE AD (Prod. by Tone P & Mark Ronson) - YouTube

Piccadilly Circus, London, UK. 13th July 2021. A NIKE advert in Piccadilly  Circus celebrates England at the UEFA EURO 2020. Credit: Matthew  Chattle/Alamy Live News Stock Photo - Alamy
Piccadilly Circus, London, UK. 13th July 2021. A NIKE advert in Piccadilly Circus celebrates England at the UEFA EURO 2020. Credit: Matthew Chattle/Alamy Live News Stock Photo - Alamy

Nike celebrates Air Max Day with 3D billboard campaign
Nike celebrates Air Max Day with 3D billboard campaign

Piccadilly Circus, London, UK. 13th July 2021. A NIKE advert in Piccadilly  Circus celebrates England at the UEFA EURO 2020. Credit: Matthew  Chattle/Alamy Live News Stock Photo - Alamy
Piccadilly Circus, London, UK. 13th July 2021. A NIKE advert in Piccadilly Circus celebrates England at the UEFA EURO 2020. Credit: Matthew Chattle/Alamy Live News Stock Photo - Alamy

London Runner Nike Ad | Nike, Nike ad, Design nike shoes
London Runner Nike Ad | Nike, Nike ad, Design nike shoes

Surly London Soccer Ball Talks Trash in New Nike Ad Campaign
Surly London Soccer Ball Talks Trash in New Nike Ad Campaign